In addition to any other sign permitted by this article, one ground sign that meets the city's parking guidelines may be erected along each street frontage of a building to direct traffic from a street to a garage entrance or valet parking station that is on an alley or otherwise not readily visible from the street. The face of such sign shall not exceed one and one- half feet (1.5') in width and two feet (2') in height and the sign shall not exceed fifty inches (50") in height. If the sign is placed in the public right of way, then such sign shall require a location approval from the city, as provided in section 10-4-657 of this article. (Ord. 96-O-2257, eff. 5-10-1996)