Signs located inside a building or structure and not otherwise excluded from the definition of a sign shall not obstruct more than twenty five percent (25%) of the view or light through an opening of a building, such as a window or showcase. Such signs shall not be calculated as part of the otherwise allowable sign area or number and, notwithstanding any other provision of this code, shall not be subject to approval as to design by the architectural commission and only if limited to the following:
A. Where merchandise is physically displayed behind shop windows or otherwise in view of the public from the street, the price of each separate item of such merchandise may be indicated in letters or numbers not exceeding three-fourth inch (3/4") in height attached or in near proximity to the displayed item.
B. Where goods, services, rentals, or sales are not on physical display to the public, information concerning such goods, services, rentals, or sales may be indicated by one sign facing each street frontage, not to exceed eighteen inches (18") by twenty four inches (24") in letters, and numbers not to exceed three-fourths inch (3/4") in height. Such signs shall not be affixed to the window.
C. While a sale of goods or services is being conducted or while a store is being relocated, temporary "sale", "coming soon", "closing out sale", or similar signs may be displayed facing each street frontage provided the aggregate area of such signs does not exceed twenty five percent (25%) of the area permitted for a business identification sign pursuant to section 10-4-604 of this article, no letter or number exceeds twelve inches (12") in height, and no prices are advertised. A permit for such signs shall be obtained, and any such signs shall not be maintained for more than thirty (30) days in any consecutive one hundred eighty (180) day period.
D. Announcements, such as, but not limited to, available parking, acceptability of credit cards, trade association memberships, and the like, with letters or numbers not exceeding three-fourths inch (3/4") in height, may be displayed. Such announcements shall be limited to a total one hundred fifty (150) square inches facing each street frontage. (Ord. 80-O-1775, eff. 12-5-1980; amd. Ord. 00-O-2345, eff. 5-19-2000)