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After an art gallery or auction house has lawfully occupied a retail location in the city of Beverly Hills for at least thirty (30) days, then the gallery or auction house owner may hold auctions at that location without providing the parking required for a public assembly use if the following requirements are satisfied:
A. No more than fifteen (15) auctions shall be conducted within a one year period. For the purposes of this section, if an auction is conducted on more than two (2) calendar days, then, after the second day, each day on which the auction is conducted shall be considered a separate auction;
B. In lieu of the restrictions set forth in subsection A of this section, auction houses and art galleries located within the business triangle shall not conduct more than fifteen (15) auctions within a one year period at which fifty (50) or more attendees are present at any one time. For the purposes of this section, if an auction is conducted on more than two (2) calendar days, then, after the second day, each day on which the auction is conducted shall be considered a separate auction.
C. Free parking shall be provided to all persons who attend the auction;
D. If parking is provided at an off site location, the gallery or auction house owner shall post signage satisfactory to the director of transportation that directs vehicle drivers to the appropriate parking facility. Additionally, all invitations to the auction and all announcements or advertisements for the auction shall include the location of the off site parking and directions to the parking; and
E. At the discretion of the director of transportation, valet parking or shuttle service shall be provided free of charge to persons attending the auction if the director of transportation determines that valet parking or shuttle service is advisable to discourage auction patrons from parking on surrounding streets or circulating through such streets.
F. The auction shall be conducted by a state licensed auctioneer.
G. A parking and circulation plan satisfactory to the director of transportation shall be implemented if either the auction or the parking for the auction will be provided within one hundred seventy feet (170') of a residential zone. The plan may include, among other elements, provision of a parking attendant. (Ord. 96-O-2264, eff. 8-16-1996; amd. Ord. 01-O-2387, eff. 12-21-2001)