For the purposes of article 18.4 of this chapter regarding planned development, the objectives of the C-R-PD zone shall be as follows:
   A.   To provide additional opportunities to locate quality retail department stores that would not otherwise be encouraged by the underlying zone in order to maintain and strengthen the economic base of the city;
   B.   To foster well planned retail activity in the city's major shopping areas consistent with the stability and quality of adjacent residential neighborhoods;
   C.   To facilitate and encourage pedestrian circulation and reduce vehicular traffic between department store areas and the city's business triangle through enhancements to roadways and the streetscape and other techniques;
   D.   To ensure that development in the C-R-PD zone is integrated with the neighboring residential uses through consideration of such features as facade modulation, setbacks, open space, design, use of materials and colors, landscaping, location of driveways, ease of parking and other means;
   E.   To protect the health, safety, and welfare of residents, businesses and visitors of the C-R-PD zone and surrounding areas;
   F.   To foster development in the C-R-PD zone that is environmentally sensitive;
   G.   To encourage, through planned development, the prudent use of scarce natural and physical resources;
   H.   To ensure that development, which includes floor area in excess of the density or other zoning limitations of an underlying zone, shall not be a right of the property owner, but instead shall be permitted only upon a determination that such development would meet the objectives set forth in this section;
   I.   To ensure that development in the C-R-PD zone will not materially and adversely affect the privacy of dwellings adjacent to the C-R-PD zone. (Ord. 91-O-2127, eff. 11-8-1991; amd. Ord. 92-O-2150, eff. 9-11-1992)