Except as provided in article 43 of this chapter, no business shall be conducted or maintained in any building or upon any lot or premises, or upon any portion of either thereof, in zone R-4, except the business of a hotel. All property and buildings in zone R-4 hereby are limited to residential uses or hotel and ancillary purposes consistent with the Beverly Hills specific plan. (Ord. 01-O-2383, eff. 11-2-2001)