A. For signs on a background, the entire area of the framework or background of the sign is calculated as the sign area, including any material or color forming the sign face or background used to differentiate the sign from the sign structure against which it is placed. (See diagram “A”).
Diagram A
B. For signs consisting of free standing letters or features attached to a wall, the sign area is calculated as the smallest rectangle encapsulating all letters and symbols. Sign area does not include any supporting framework or bracing unless such framework or bracing is part of the message or sign face (see diagram “B”).
Diagram B
C. For signs that are abnormal shapes, window signs, including neon window signs, the total sign area is measured by multiplying the full width of the overall sign copy, including the lettering, logo, and graphics, by the overall height of the sign copy in a rectangular manner, regardless of the arrangement of the copy (see diagram “C”)
Diagram C
D. When two sign faces are placed back-to-back so that both faces cannot be viewed from any one point at the same time and part of the same sign structure, and are not more than 24 inches at its furthest distance apart, the sign area shall be computed by the measurement of one of the faces. (Ord. 2023-7, 7-17-2023)