(A) The town is committed to preserving the beauty of the mountain and to insure that it is provided with a means of developing qualitative and effective outdoor graphics for purposes of navigation, information and identity.
(B) Every business, organization and property owner has not only the right, but an obligation to identify itself well. It does not have the right to downgrade the environment.
(C) The purpose of this subchapter is, therefore:
(1) To provide the community with equitable sign standards, based on the values of fair competition and aesthetic standards acceptable to the community.
(2) To provide the motoring public with a safe and effective means of easily reaching and identifying businesses, services, areas, and points of interest on Beech Mountain.
(1989 Code, Title V, Ch. 51, Art. XIX, § 1901) (Ord. passed 10-13-2009; Ord. 2016-03, passed 2-9-2016; Ord. 2019-02, passed 2-11-2019)