It is unlawful for any person to place any advertising matter of any kind on any utility pole, or to place any advertising on the streets or sidewalks of the town or to place any advertising on any signs or banners stretched over the streets or sidewalks of the town. Nothing herein shall be construed to prevent any permanently located commercial or business establishment in the town from erecting and maintaining business or commercial signs in accordance with the ordinances of the town, nor to prohibit the granting of permission by the town to religious, charitable, patriotic or civic bodies to use banners across the streets of the town in such places as may be designated by the town clerk for the observance of holidays, charitable drives and the commemoration and celebration of other public or civic occasions. (1998 Code)