All signs, including exempt and temporary signs, located within all zones shall comply with the following regulations:
(A) Sign lettering and numbering.
(1) To facilitate emergency response by public safety personnel, the sign nearest to the public entrance of a business which utilizes any non-Roman alphabet letters, characters and/or symbols shall also contain a general description of the business and other entities occupying the building written in English. The English language portion of the sign shall be readable from the public right-of-way.
(2) In all cases where a sign or other zoning permit is required by this chapter or other law, the applicant shall submit to the city a certification, issued under penalty of perjury under the laws of the State of California, containing an English language translation of all non-Roman alphabet letters, characters and symbols proposed to be displayed on the sign. An application for such permit shall not be deemed complete until the applicant has provided such certification.
(B) Sign lighting and illumination.
(1) Unless otherwise specified for exempt and temporary signs, signs may be non-illuminated or internally illuminated. If internally illuminated, illumination of individual letters and logos is preferred. The Approving Authority of the sign permit may authorize external illumination.
(2) All signs shall be arranged, operated, shielded and maintained to prevent any glare, reflection, nuisance, inconvenience or hazardous interference of any kind to abutting or adjacent properties, streets and walkways.
(C) Sign location. No internally illuminated sign placed on any commercial or industrially zoned property shall be located within 50 feet of the lot line, if such line is shared with any residentially zoned lot, and if the sign face area is oriented toward the residentially zoned lot.
(D) Sign aesthetics.
(1) All newly erected signs shall comply with the sign design guidelines manual.
(2) All permanent signs located within any zone shall be compatible to the associated structure's architecture and design features.
(3) All permanent signs located on commercial and industrial structures shall be integrated within structure's architecture.
(Ord. 1346, passed 5-2-12; Am. Ord. 1397, passed 4-5-17; Am. Ord. 1402, passed 11-15-17)