(A) Preserve and protect the public health, safety and welfare within the city.
(B) Encourage development of private property in harmony with the desired character of the city while providing due regard for the public and private interests involved.
(C) Minimize visual clutter and maintain high quality signage in the city.
(D) Promote the effectiveness of signs by preventing their over concentration, deterioration and improper placement.
(E) Protect the public from injury or damage as a result of sign distraction, obstruction or faulty construction.
(F) Implement the city's General Plan.
(G) Assure that public benefits derived from expenditure of public funds for the improvement and beautification of streets and other public structures and spaces shall be protected by exercising reasonable controls over the character and design of private structures.
(H) Provide an improved visual environment for the city's citizens, business owners and visitors.
(I) Comply with state and federal law.
(Ord. 1402, passed 5-6-2014)