(A) Required. Each item of personal property offered for sale at any auction as new merchandise shall have a card or label attached thereto containing a true and correct statement specifying the kind and quality of such items. Such tag shall accompany and be delivered with each item sold at the time of delivery thereof to the purchaser. It shall be deemed prima facie evidence of intent to defraud in case such statement is not a true and correct description or representation of such article sold.
(B) Jewelry. It shall be unlawful for a licensee or his agents, servants, or employees to sell or offer for sale at auction any jewelry to which there is not attached such card or label containing a true and correct statement plainly written or printed, specifying the kind and quality of metal of which such article is made or composed, or the percentage of karat or purity of such metals. If such articles are plated or overlaid, such tag or label shall contain a true statement of the kind of plate.
(C) Precious stones. When precious stones are sold or offered for sale at auction as such or as part of an article of jewelry, such statement shall set forth the true name of such stones.
(D) Imitation stones. When imitations of precious or semi-precious stones are offered for sale or sold at auction as such or as part of an article of jewelry, such imitations shall be described or defined as synthetic or imitations of such stones as they purport to represent.
(E) Watches and clocks. When watches or clocks are sold or offered for sale at public auction, the true names of the manufacturers shall be stated in writing and no parts of the movements or mechanisms thereof shall be substituted or contain false or misleading names or trademarks; neither shall secondhand or old movements be offered for sale in new cases without a true statement to that effect. Used and rebuilt watches or clocks shall be so indicated.
('66 Code, § 5-3.09) (Ord. 293-A, passed 7-9-51) Penalty, see §§ 1-2.01 et seq.