18.100.160   SIGN REGULATIONS.
   .010   General.  The purpose of this section is to establish standards for the uniformity and hierarchy of signage, reinforcing the character and image of the Specific Plan community, as provided in the Community Monumentation Concept Plan (Section 5.2 of the Specific Plan).  The following regulations shall apply to all residential and non-residential uses within the Specific Plan Area.
   Except as specified below, all signs shall conform with Chapter 18.44 (Signs) and the standards set forth under the controlling zone district in which the signs are located. Signs shall be established as part of a sign program administered by the City and approved by the Traffic Engineer.  The signs shall conform to the general specifications set forth below.
   .020   Temporary Signs.  Temporary signs denoting the architect, engineer or contractor may be placed on the premises where construction is in progress. Such signs shall not exceed a vertical length of eight (8) feet, nor a total area of twenty four (24) square feet.
   .030   Community Entry Monumentation.  The following standards are hereby adopted for the implementation of the Community Monumentation Concept discussed in Section 5.2 of the Specific Plan, and shown on Exhibit 23 thereof.  Entry monumentation shall be provided at three (3) levels consistent with the provisions below:  (a) community entry signs, (b) product entry signs, and (c) commercial entry signs.
      (a)   Community Entry Signs.  Large scale monumentation signage identifying major entries to the Highlands.
         (1)   Number and Location.  A maximum of four (4) entry monumentation sign locations shall be permitted at the following major entries:
   -   Intersection of Canyon Rim Road and Serrano Avenue.
   -   Intersection of Canyon Rim Road and the backbone collector road.
   -   Intersection of Serrano Avenue and eastern boundary.
   -   Entrance at the north or northeast boundary.
         (2)   Maximum Height and Area.  Such signage shall be provided as an element of the required site screen wall; such wall shall not exceed a vertical height of ten (10) feet from grade, nor a total area of two hundred fifty (250) square feet.
         (3)   Maximum Sign Copy Area.  A maximum of twenty-five (25) square feet of sign area shall be permitted exclusively for community name and/or logo.
      (b)   Product or Neighborhood Entry Signs.  The following medium scale monumentation signage, providing identification of entry into individual project areas, shall be permitted:
         (1)   Number and Location.  A maximum of two (2) entry monumentation signage locations shall be permitted for each individual project area.
         (2)   Maximum Height and Area.  If provided as an element of the required site screen wall, such signage shall not exceed a vertical height of eight (8) feet from grade, nor a total area of one hundred forty-five (145) square feet.  If such signage is provided as freestanding, such sign shall not exceed a vertical height of four (4) feet from grade, or have a total area of over seventy-five (75) square feet.
         (3)   Maximum Sign Copy Area of Freestanding Signs.  A maximum of sixteen (16) square feet of sign area shall be permitted exclusively for the project name and/or logo.
      (c)   Commercial Entry Sign.  The following low scale monument signs to identify entry into the community commercial area.
         (1)   Number and Location.  One (1) such entry sign shall be permitted at the major entry to the project from Serrano Avenue, which meet the criteria hereinafter set forth.
         (2)   Maximum Height and Area.  If provided as an element of a wall, such signage shall not exceed a vertical height of six (6) feet from grade, nor have a total signage area of greater than one hundred twenty (120) square feet.  If such signage is provided as freestanding, such sign shall not exceed a vertical height of four (4) feet from grade, nor exceed eighty (80) square feet in total area.
         (3)   Maximum Sign Copy Area of Freestanding Signs.  A maximum of ten (10) square feet of sign area shall be permitted exclusively for the project name and/or logo.
   .040   Future Development Signs.  Temporary signs advising future development shall use the general terms residential or commercial, in describing the future land use on the site upon which the sign shall be located.  Such signs shall not exceed a vertical height of twelve (12) feet, a horizontal length of eight (8) feet, nor a total area of thirty-two (32) square feet.  Signs shall be consistent in size, color, material and design, as approved by the City, and shall provide an identifiable element to the community.  (Ord. 4860 § 1 (part); August 25, 1987:  Ord. 5920 § 1 (part); June 8, 2004.)