18.44.110   WALL SIGNS AND OTHER TYPES OF SIGNS.
   In addition to the signs permitted elsewhere in this chapter, the following types of signs may be permitted, subject to the limitations and conditions prescribed herein:
   .010   Wall Signs.  Wall signs are allowed in non-residential zones, including commercial uses in the "T" Zone, unless otherwise provided herein.  Wall signs shall comply with the following provisions:
      .0101   Freestanding commercial and industrial buildings.  The following building elevations are permitted to have one wall sign except as otherwise specified in paragraph .04 below:
         .01   One wall sign per building elevation fronting on a street. Corner lots with building elevations fronting on two streets are permitted to have one sign per building elevation.
         .02   One wall sign per building elevation with a main entrance fronting on the primary parking area.
         .03   One wall sign per building elevation fronting and directly abutting a freeway or railroad.
         .04   Two additional wall signs are permitted on building elevations greater than 100 feet in length, except for elevations abutting a freeway or railroad.
      .0102   Multi-tenant commercial or industrial buildings within a center. Tenant spaces containing multiple businesses are not eligible for multiple business signs. The following building elevations are permitted to have one wall sign except as otherwise specified in paragraph .05:
         .01   One wall sign per tenant space. For corner tenant spaces having two building elevations, one wall sign shall be permitted on each building elevation.
         .02   One wall sign per building elevation with a main entrance fronting on the primary parking area.
         .03   One wall sign per tenant space with a building elevation facing a primary entrance drive from a public street.
         .04   One wall sign per building elevation fronting and directly abutting a freeway or railroad.
         .05   Two additional wall signs are permitted on building elevations greater than 100 feet in length, except for elevations abutting a freeway or railroad.
      .0103   Office buildings with a common main entrance(s) with three or fewer stories. Wall signs shall be located on the parapet wall adjacent to the roof or between the first and second floors only. Wall signs are intended to display the name of the primary tenant of the office building and are not intended to display the name of each tenant of an office building. The following building elevations are permitted to have one wall sign except as otherwise specified in paragraph .04.
         .01   One wall sign per building elevation fronting on a street. Corner lots with building elevations fronting on two streets are permitted to have one sign per building elevation.
         .02   One wall sign per building elevation with a main entrance fronting on the primary parking area.
         .03   One wall sign per building elevation fronting and directly abutting a freeway or railroad.
         .04   Two additional wall signs are permitted on building elevations greater than 100 feet in length, except for elevations abutting a freeway or railroad.
      .0104   Office buildings with a common entrance(s) with four or more stories.  Wall signs shall be located on the parapet wall adjacent to the roof or between the first and second floors only. Wall signs are intended to display the name of the primary tenant of the office building and are not intended to display the name of each tenant of an office building. The following building elevations are permitted to have wall signs.
         .01   Three wall signs per building elevation fronting on a street. Corner lots with building elevations fronting on two streets are permitted to have three signs per building elevation.
         .02   One wall sign per building elevation with a main entrance fronting on the primary parking area.
         .03   One wall sign per building elevation fronting and directly abutting a freeway or railroad.
      .0105   The maximum aggregate area of allowable wall signs per building elevation is limited to one square foot of sign area per lineal foot of that building elevation. Wall signs for individual tenants shall not exceed one square foot of area per lineal foot of said tenant’s building elevation. Wall signs on building elevations fronting a freeway or railroad shall be limited to one square foot of sign area per lineal foot of that building elevation or a maximum of one hundred and fifty (150) square feet, whichever is less;
      .0106   The maximum aggregate area of allowable wall signs per building elevation for office buildings with four or more stories shall be limited to three square feet of sign area per lineal foot of that building elevation;
      .0107   The sign display shall be limited to the name of the business and general services provided. Promotional messages and specific products or services rendered are not permitted.
      .0108   The single display surface shall be placed parallel to, and in front of, any exterior wall of the building;
      .0109   The sign shall be placed on a flat surface or an architectural element that is a substantial component of the elevation;
      .0110   The sign shall not project over or into any public right-of-way;
      .0111   The sign shall not project above the parapet or eaves of the building, whichever is lower; and
      .0112   For signs attached to the building wall, the single display surface, including individual letters, shall not project more than twelve (12) inches beyond the wall or structure to which it is attached. Individual letters attached at the base of an architectural feature, such as a metal canopy or architectural projection, are permitted to extend beyond twelve (12) inches from the building wall, provided the architectural element is a substantial component of the elevation and the individual letters do not project beyond the edge of the architectural feature.
   .020   On-Site Directional Signs.  For each vehicular entrance in any zone, except single-family residential zones, there may be erected within the required landscape setback one (1) illuminated, single- or double-faced sign displaying the word “In,” “Out,” “Enter,” “Parking,” “Entrance” or “Exit,” and which may include a logo and or directional arrows. Signs with other text, such as “Service,” “Loading” or “Unloading” may be approved by the Planning Director. An on-site directional sign may be freestanding, monument-type or mounted on a building wall. Each face of such sign shall not exceed four (4) square feet in sign area. A monument or freestanding sign shall not exceed four (4) feet in height and a building wall-mounted sign shall not exceed six (6) feet in height as measured from the finished grade directly below such sign. All directional signs shall comply with line-of-sight distance requirements set forth in subsection 18.44.080.080.  (Ord. 5998 § 41; October 25, 2005:  Ord. 6209 § 1; May 3, 2011.)
   .030   Internal Directional Signs.  Internal directional signs on private property are allowed in all zones, if the signs satisfy all of the following conditions:
      .0301   They are designed not to be viewed from any street or highway;
      .0302   They are designed to direct and guide pedestrians and vehicular traffic, while the traffic is on the parcel of real property on which the signs are located. The signs shall not advertise goods or services sold on said premises.
      .0303   They consolidate directions to multiple units, if applicable.
   .040   On-Site Institutional Signs.  One (1) on-site marquee, not to exceed twenty (20) square feet in area or a height of five (5) feet, may be located where changeable copy is needed for religious institutions, schools and similar institutions. Such sign requires the approval of the Planning Director, and shall be integrated with any identification signs of the property, but shall not be electronic readerboard signs.
   .050   “Mural” means a painting, tile or other materials deemed appropriate that comprise artwork on an exterior wall in public view, whose primary purpose is commemorative or artistic rather than advertising.
   .060   Nameplates.  One (1) nameplate per residence or business, lighted or unlighted, of a maximum one (1) square foot in area is allowed in all zones.
   .070  Window Signs.  Signs on the inside of windows of commercial or industrial buildings are allowed, provided all such permanent and temporary signs shall obscure or when viewed from public property appear to obscure no more than twenty percent (20%) of the total transparent area of any window surface. To calculate the allowable area of a sign, the entire face of a sign shall be framed for the purpose of calculation by four sides with opposite sides congruent and all angles right angles.  The area within the four sides shall be used to calculate the allowable area of a sign. Negative or clear spaces between graphics shall also be included as a part of the sign area. No signs shall be allowed on the outside of any windows of commercial or industrial buildings. (Ord. 5998 § 42; October 25, 2005.)
   .080   Awning Signs.  A sign may be permitted on the valance portion of an awning, provided the sign is intended for secondary identification by pedestrians. The awning sign shall not be permitted on the same elevation of any wall sign, and shall only be permitted through a coordinated sign program. Awning signs shall contain only the business name or logo and shall only be permitted where the design of the awnings is integrated with the building. The permitted size shall be determined through the sign program, and the sign copy shall be proportional to the awning.
   .090   Projecting Signs.  A Projecting Sign, not exceeding a maximum fifteen (15) square feet in size, may be substituted for one (1) permitted wall sign per building, where the Projecting Sign is intended to be pedestrian-oriented and the Planning Director determines the sign to be compatible with, and provides architectural interest to, the building, and is compatible with the surrounding properties.  (Ord. 5920  1 (part); June 8, 2004:  Ord. 6115 § 4; October 14, 2008:  Ord. 6245 § 69; June 5, 2012:  Ord. 6351 § 25; December 15, 2015:  Ord. 6382 § 28 (part), 30; October 18, 2016:  Ord. 6425 § 21; December 19, 2017:  Ord. 6506 § 47; February 9, 2021.)