The purpose of this Chapter is to promote the public health, safety and general welfare through the provision of standards for existing and proposed signs of all types. More specifically, this Chapter is intended to:
(a) Enhance and protect the physical appearance of the community.
(b) Promote and maintain visually attractive residential, retail, commercial, and mixed use districts.
(c) Ensure that signs are located and designed to reduce sign distraction and confusion that may be contributing factors in traffic congestion and accidents, and maintain safe and orderly pedestrian and vehicular environments.
(d) Provide review procedures that enable the City to evaluate the appropriateness of a sign to the site, building and surroundings.