No person engaged in business in the City shall falsely represent by advertisement or otherwise that goods, wares or merchandise which such person offers for sale is of a certain brand or quality or that goods will be sold at a certain percentage of their cost, price or value and then sell goods, wares or merchandise of a brand or quality inferior to that represented or advertised, nor sell such goods, wares or merchandise at a higher percent of its cost value than represented or advertised.
(1963 Code §725.06)