(A) Measuring sign area. Building painting, striping, and supporting structures are not included in sign area. The sign area is the total area contained within the smallest rectangular perimeter encompassing the sign, structures, and any background embellishments. The sign area for individual channel letter signs is the area contained by the smallest rectangular perimeter that will encompass each word. Sign area is not transferable from any one street or building frontage to any other street or building frontage. The area of an individual sign shall be calculated as follows:
FIGURE 23.21.060.A: MEASURING SIGN AREA
(1) Single-faced signs. The sign area is the area of the sign face.
(2) Multi-faced signs. The sign area of multi-faced signs shall be computed based on the total area of all sign faces.
(3) Three-dimensional signs. Three-dimensional signs include those that consist of, or have attached to them, one or more three dimensional objects such as balls, cubes, clusters, sculpture, or statue-like trademarks. The sign area is the sum of all areas using the four vertical sides of the smallest rectangular prism that will encompass the sign.
FIGURE 23.21.060.A.4: MEASURING THREE-DIMENSIONAL SIGNS
(B) Measuring sign height. The height of a sign is the vertical distance from the uppermost point used to measure sign area to the existing grade immediately below the sign.
(1) Freestanding signs. The height of freestanding signs shall be measured as the vertical distance from grade at the edge of the right-of-way along which a sign is placed, to the highest point of the sign, including any structural or architectural component of the sign. When the grade at the edge of the right-of-way is higher than the site on which the sign is placed, that portion of the sign below the grade at the edge of the right-of-way shall not be included in determining the sign's overall height.
FIGURE 23.21.060.B: MEASURING SIGN HEIGHT
(C) Measuring sign clearance. Sign clearance shall be measured as the smallest vertical distance between finished grade and the lowest point of the sign, including any framework or background embellishments.
FIGURE 23.21.060.C: MEASURING SIGN CLEARANCE
(D) Building frontage. Building frontage shall be measured as the widest lineal dimension, parallel to the ground, of a continuous frontage. A building's frontage is considered continuous if projections or recesses in a building wall do not exceed ten feet in any direction. For buildings with two or more frontages, the length of the frontage and allowable sign area shall be calculated separately for each building frontage. Sign area is not transferable from any one street or building frontage to any other street or building frontage.
FIGURE 23.21.060.D: BUILDING FRONTAGE
(E) Street frontage. The length of street frontage is measured along the property line adjacent to the public right-of-way.
(Ord. 4823, passed 1-22-24)