As used in this chapter, the following terms shall have the following meanings:
ANIMATED SIGN. A sign which is designed to give a message through a sequence of progressive changes of parts or lights or degree of lighting.
AWNING SIGN. A sign which is painted, sewn, stained, and the like, onto the exterior surface of an awning and which does not extend beyond the edge(s) of the awning.
FIGURE 23.21.020.B: AWNING SIGN
BALLOON. Any air- or gas-filled device used for the purposes of signage or advertising.
BANNER SIGN. A cloth or fabric sign of two dimensions suspended in a parallel manner to the building facade.
BILLBOARD SIGN. A sign which directs attention to a business commodity, or entertainment conducted, sold, or offered at a location other than the premises on which the sign is located. This definition does not include real estate signs, temporary signs, or directional signs allowed and approved pursuant to this chapter.
BLADE SIGN. See SHINGLE SIGN.
BUILDING IDENTIFICATION SIGN. A sign on a building indicating the name of the building or building sponsor.
CANOPY SIGN. A sign placed on a canopy.
FIGURE 23.21.020.H: CANOPY SIGN
CHANGEABLE COPY SIGN. A sign or portion of a sign with characters, letters, or illustrations that can be changed or rearranged without altering the face or the surface of the sign.
COMMERCIAL MESSAGE. A message on a sign, or portion of a sign, that promotes, informs, or proposes an economic transaction, primarily concerns the economic interests of the sign sponsor and/or audience, or is intended to further discussion in the marketplace of goods and services.
COMMERCIAL SIGN. A sign with a commercial message.
CONSTRUCTION SIGN. A temporary sign that states the name of the developer and contractor(s) working on the site and any related engineering, architectural, or financial firms involved with the project.
COPY. Also called "sign copy." The visually communicative elements mounted on a sign.
DAMAGED SIGN. Any sign with cracked or broken panels, peeling paint, missing letters, or any sign that has been partially destroyed by any cause.
DEVELOPMENT PROJECT SIGN. A temporary sign identifying a proposed development project or one under construction, located on the site of the project.
DIRECTIONAL SIGN. A sign that directs or guides pedestrian or vehicular traffic and which is non-advertising in nature (e.g., handicapped parking, one-way, exit, and entrance).
DIRECTORY SIGN. A freestanding or wall sign which vertically lists the names of all business tenants in a multi-tenant building or shopping center.
ELECTRONIC COPY. A sign having the capability of presenting variable message displays by projecting an electronically controlled pattern, and which can be programmed to periodically change the message display
EAVE SIGN OR OVERHANG SIGN. A sign applied to the face of a building façade eave or overhang, parallel to the subject façade and not extending above the building roof line.
FENCE SIGN. A sign which is mounted on a fence or wall other than a building wall.
FIN SIGN. A sign consisting of individual letters applied to or constructed as part of a vertical architectural element integral to the design and construction of a building façade.
FLAG SIGN. A cloth or fabric sign of two dimensions that is suspended in a perpendicular manner to the building façade from a pole or supporting rod.
FREESTANDING SIGN. A sign supported by structures or supports that are placed on or anchored in the ground, and which are structurally independent from any building.
FIGURE 23.21.020.W: FREESTANDING SIGNS
FRONTAGE.
(1) BUILDING FRONTAGE. The linear length of a building which faces a public right-of-way except an alley or a common arcade, mall or walkway on the same parcel of record.
(2) FRONTAGE AREA. The total surface area of any one building frontage, including doors, windows and walls.
(3) PARKING LOT FRONTAGE. Any building elevation containing a public entrance which faces a contiguous parking lot pertaining to the use in the building, but does not face a public right-of-way, except an alley.
(4) PRIMARY BUILDING FRONTAGE. A building elevation which faces the street on which its parcel of record is addressed or which faces a common arcade, mall, or walkway on the same parcel of record, if no building elevation faces a public right-of-way, except an alley.
(5) REAR FRONTAGE. A building elevation containing a public entrance and opposite the primary building frontage which does not face a public right-of-way, except an alley.
(6) SECONDARY BUILDING FRONTAGE. A building elevation which faces a street other than that on which its parcel of record is addressed, or a building elevation, other than a parking lot or rear frontage, which contains a public entrance.
(7) STREET FRONTAGE. The length of a lot or parcel of land along or fronting on a street.
GENERAL ADVERTISING FOR HIRE. The advertising or promoting of other businesses, establishments or causes using methods of advertising, typically for a fee or other consideration, in contrast to self-promotion or on-site advertising.
GOVERNMENT SIGN. A governmental sign for control of traffic and other regulatory purposes, including street signs, danger signs, railroad crossing signs, and signs of public service companies indicating danger and aids to service or safety.
GRAFFITI. Marks, such as inscriptions, drawings, or designs, which are placed, scratched, etched, painted, or sprayed on public or private property without the owner's consent.
ILLUMINATED SIGN. A sign with an artificial source of light incorporated internally or externally for illuminating the sign.
INFLATABLE SIGN. A form of inflatable device (e.g., shaped as an animal, blimp, or other object) that is displayed, printed, or painted on the surface of an inflatable background, and is primarily installed outside a building to attract attention to or to advertise a business, a business location, a service, a product, or an event.
INTERNALLY ILLUMINATED SIGN. A sign that is illuminated by a light source that is contained inside the sign where the message area is luminous, including channel-letter signs.
MASTER SIGN PROGRAM. A coordinated sign plan which includes details of all signs (not including exempt or temporary signs) which are or will be placed on a site.
MOVING SIGN. A sign or any portion thereof that rotates, moves, or appears to move in some manner by mechanical, electrical, natural, or other means.
NON-COMMERCIAL MESSAGE. A message or image on a sign that directs public attention to or advocates an idea or issue of public interest or concern that does not serve to advertise or promote any business, product, activity, service, interest, or entertainment.
NON-COMMERCIAL SIGN. Any sign that does not bear a commercial message, including but not limited to commentary on social, political, educational, religious, scientific, artistic, philosophical, or charitable subjects.
NONCONFORMING SIGN. A sign lawfully erected and legally existing on the effective date of this code, but which does not conform to the provisions of this code.
OFF-SITE COMMERCIAL MESSAGE. A message that directs attention to a business, commodity, service, entertainment, product, or activity that is not conducted or offered on the same site or parcel on which the sign is located.
OFF-SITE COMMERCIAL SIGN. A sign with a commercial message located on private property that directs attention to a business, commodity, service, entertainment, product, or activity that is not conducted or offered on the same site or parcel on which the sign is located.
OFF-SITE NON-COMMERCIAL MESSAGE. An off-site message that is not commercial, including but not limited to commentary on social, political, educational, religious, scientific, artistic, philosophical, or charitable subjects.
OFF-SITE NON-COMMERCIAL SIGN. Any off-site sign that does not bear a commercial message, including but not limited to commentary on social, political, educational, religious, scientific, artistic, philosophical, or charitable subjects.
OFF-SITE SIGN. A sign that serves purposes of either directing persons to a different property; directs attention to a business, commodity, service, entertainment, product, or activity that is not conducted or offered on the same site or parcel on which the sign is located; or identifies property, political candidates, ballot measures, or other items not tied to the specific site. Examples of off-site signs include real estate signs, directional signs, and political campaign signs allowed and approved pursuant to this chapter.
ON-SITE SIGN. A sign that directs attention to a business, commodity, service, entertainment, product, or activity that is conducted or offered on the same site or parcel on which the sign is located.
PAINTED SIGN. A sign erected by means of painting the copy and all related material directly upon any portion of a building or other structure.
PENNANT. A device made of flexible materials, (e.g., cloth, paper, or plastic) that may or may not contain copy, and which is installed for attracting attention.
PERMANENT SIGN. A sign that is intended to be and is so constructed as to be of a lasting and enduring condition, remaining unchanged in character, condition (beyond normal wear) and position, and in a permanent manner affixed to the ground, wall, or building.
POLITICAL SIGN. A temporary sign supporting or opposing political candidates or issues in connection with national, state, or local elections, international issues, initiatives, referendums, recalls and petitions.
PORTABLE SIGN. A moveable sign that rests on the ground and is not designed to be permanently attached to a building or permanently anchored to the ground, including but not limited to A-frame and H-frame signs.
FIGURE 23.21.020.TT: PORTABLE SIGN,
A-FRAME SIGN
PROJECTING SIGN. A sign that projects horizontally from the face of a building.
FIGURE 23.21.020.UU: PROJECTING SIGN
REAL ESTATE SIGN. A sign pertaining to the sale, lease or rental of the premises, or a portion of the premises, on which the sign is located.
ROOF SIGN. Any sign located on a roof of a building or having its major structural supports attached to a roof that extend above the roofline or parapet.
FIGURE 23.21.020.WW: ROOF SIGN
SHINGLE SIGN. A sign that is suspended beneath a marquee, covered walkway, canopy, or awning. Also known as an under-canopy or blade sign.
FIGURE 23.21.020.XX: SHINGLE SIGN
SIGN. Any object, device, display, or structure, or part thereof, situated outdoors or indoors which is used to advertise, identify, display, direct, or attract attention to an object, person, institution, organization, business, project, service, event, or location by any means including words, letters, figures, design symbols, fixtures, colors, illumination, or projected images.
SIGN AREA. The entire area of a sign if enclosed by a frame, trim, or outline or the area within a single, continuous perimeter enclosing the extreme limits of writing or any representation.
SIGN FACE. The area of display used for a sign.
TEMPORARY SIGN. A nonpolitical sign or advertising display which relates to an event which will be commenced or completed within 60 days of the sign's display.
TOTAL SIGN AREA. The combined total area of each sign located on the premises, unless specifically exempted in this chapter.
TRAFFIC SIGN. A sign for traffic direction, warning, and roadway identification.
WALL SIGN. A sign affixed to and wholly supported by a building in such a manner that its exposed face is approximately parallel to the plane of such building.
FIGURE 23.21.020.EEE: WALL SIGN
WARNING SIGN. A sign limited to messages of warning, danger, or caution.
WINDOW SIGN. A sign which is painted, posted, or displayed on an exterior trans-lucent or transparent surface including windows and doors, or within three feet of the interior surface of the window and oriented to the exterior of the building.
FIGURE 23.21.020.GGG: WINDOW SIGN
(Ord. 4823, passed 1-22-24)