The purpose of this chapter is to promote the public health, safety, and welfare through a comprehensive system of reasonable, effective, consistent, content-neutral, and nondiscriminatory sign standards and requirements. More specifically, this chapter is intended to:
(A) Balance public and private objectives by allowing adequate avenues for both commercial and non-commercial messages;
(B) Encourage signs as an effective channel of communication while preventing visual clutter that will detract from the aesthetic character of the city;
(C) Protect and improve the local economy and quality of life by preserving and enhancing the appearance of the streetscape;
(D) Maintain and enhance the city's appearance by regulating the location, number, type, quality of materials, size, illumination, and maintenance of signs on private properties;
(E) Restrict signs that may create a nuisance to nearby properties, violate privacy, or create hazards or unreasonable distractions for pedestrians or drivers;
(F) Provide clear and unambiguous sign standards that enable fair and consistent enforcement; and
(G) Ensure that the constitutionally guaranteed right of free speech is protected.
(Ord. 4823, passed 1-22-24)