To carry out the purpose for the downtown revitalization district, strict sign regulations are required permitting the minimum signage, necessary to communicate with the users of the district in a time, place, and manner appropriate to the zoned uses of the district and consistent with the architectural character and pedestrian-oriented activity of the district. The minimum signage requirements to com-municate with pedestrians are different from those required to communicate with occupants in auto-mobiles and those regulations are designed to encourage pedestrian uses and discourage vehicular uses in the district. A further purpose is to reduce the clutter of signs that fail to relate to the architectural character and design of the buildings. Sign schemes should be coordinated to integrate design plans, color schemes, and signing among adjoining property owners.
('86 Code, § 23.51.010) (Ord. 4110, passed - - )