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(A) The principal purpose of the sign regulations is to establish basic design standards, administrative procedures and other criteria pertaining to the time, manner and placement of both on-site and off-site signage located within the city.
(B) Such controls are established in the interests of public safety, community aesthetics and the public need for clear visual communications. Visual distractions, impediments to traffic visibility and competition with traffic control devices shall be prohibited.
(C) The standards and criteria of this chapter are intended to accommodate a certain limited amount of signage in order to be comprehensible, to promote traffic safety and to maintain community aesthetics. As a result, visual clutter and competition between sign structures shall be avoided to allow approved signage to convey visual information to the public in a clear manner.
(D) It is also the intent of this chapter to secure the gradual and eventual elimination, rather than expansion, of nonconforming signs and nonconforming sign structures. Therefore, the number, size, height, location, spacing, the means of installing and the manner of keeping signs and sign structures shall be regulated in order to achieve these purposes.
(E) This sign code shall help further achieve the following Goals and Objectives of the General Plan:
(1) Objective 3.2 of the Land Use Element: Achieve a high standard of physical appearance and maintenance of land and buildings.
(2) Goal 2.0 of the Transportation Element: Develop transportation corridors that are attractive and maintained to the highest standards.
(3) Objective 2.1 of the Transportation Element: Protect roadways designated as Gateway and Scenic/Historic routes from nearby incompatible land uses, visual clutter and traffic congestion.
(4) Objective 2.3 of the Transportation Element: Enhance roadways by reducing and minimizing visual clutter and obstructions.
('80 Code, App. A, § 161) (Ord. 583, passed 9-16-1952; Ord. 2193, passed 3-21-1984; Ord. 2243, passed 12-19-1984; Ord. O2010-09, passed 2-3-2010; Ord. O2010-32, passed 7-7-2010; Ord. O2017-014, passed 5-3-2017)