The rights accruing to the franchisee under the agreement are nontransferable without the written consent of the city. Assignments or other transfer of the franchisee agreement without the written consent of the city shall be grounds for default and termination. This clause shall not apply to assignments of accounts receivable or to mortgages, deeds of trust, or similar financing instruments, unless operational or organizational control of the franchisee is altered by such instruments. (Ord. 205 § 3, 2001)