Franchisee shall automatically terminate the subscriber’s reception of any promotional no-cost or discounted premium channel offering at the end of the established or extended promotional period, and shall not continue to assess or collect a charge for such service offering, unless the subscriber affirmatively and specifically elects, either orally, in writing or by telephone, to continue that service for the applicable charge(s). This election may be made by the subscriber at any time prior to the imposition of the applicable charge, including at any time prior to first receiving the service for no charge. This provision does not apply to the addition of any service to an existing package, tier or service offering or to any restructuring or retiering of any package, tier or service offering, provided that the subscriber is receiving the package, tier or service offering at the time of the addition, restructuring or retiering. (Ord. 205 § 3, 2001)