The purpose of this Ordinance is to:
a) Ensure that signs are designed and installed so that the public safety and traffic safety are not compromised;
b) To allow and promote positive conditions for sign communication while at the same time avoiding nuisances to nearby properties and enhancing the aesthetics of the community;
c) To reflect and support the desired character and development of the Residential Zoning Districts; and
d) To ensure that the constitutionally guaranteed right of free speech is protected.