The purpose of this chapter is to promote the public health, safety, and welfare through the provision of standards for existing and proposed signs of all types. More specifically, this chapter shall be interpreted in a manner consistent with the First Amendment guarantee of free speech while also:
(a) Enhancing and protecting the physical appearance of the community;
(b) Promoting and maintaining visually attractive, residential, retail, commercial, and manufacturing districts;
(c) Balancing the rights of individuals to convey messages through signs with the right of the public to be protected against the unrestricted proliferation of signs;
(d) Ensuring that signs are located and designed to reduce sign distraction and confusion that may be contributing factors in traffic congestion and accidents, and maintain a safe and orderly pedestrian and vehicular environment;
(e) Preventing the erection of structures of any kind that will obstruct sight distance at the intersection of streets, alleys, or driveways;
(f) Preventing the erection of poorly constructed and unsafely located, posted, or painted signs;
(g) Providing review procedures that enable the City to comprehensively evaluate the appropriateness of a sign to the site, building, and surroundings;
(h) Regulating the proper construction, maintenance, safety, and structural soundness, as well as the appearance and attractiveness of signs; and
(i) Prohibiting all signs not expressly permitted by this chapter.
(Ord. 2018-009. Passed 5-7-18.)