It shall be unlawful to sell or offer for sale at retail, to give away or to keep with the intention of selling at retail or giving away, alcoholic liquor within the Village without having a retail liquor dealer's license. Further, it shall be unlawful to sell or offer for sale at retail or to give away alcoholic liquor within the Village in violation of the terms of a retail liquor dealer's license issued by the Village; provided, however, nothing herein contained shall prevent the possession and transportation of alcoholic liquor for the lawful, personal use of the possessor, his family and his guests over the age of twenty one (21) years. (1976 Code §3-6)