All signs permitted to be illuminated under the regulations of this chapter shall be installed or applied such that signs shall meet the following standards.
(A) Wall signs, if illuminated, may be illuminated internally or externally.
(1) Internal illumination means that the light source is contained within the sign and is visible only through a translucent surface, or is otherwise recessed into the sign structure using concealed fixtures so that no reflectors, extension arms, floodlights, light bulbs or fixtures are visible from direct view. In the case of dimensional signs or individually applied letters, numbers, logos or other copy, illumination may also be placed behind the elements in outline form such that the light source is not visible from direct view.
(2) Externally illuminated wall signs shall conform to the standards of division (C) of this section.
(B) Ground signs, if illuminated internally, shall meet the same standards as wall signs.
(C) Externally illuminated signs. Externally illuminated signs shall have lighting fixtures designed and installed only in such a manner that the direct rays of such lights shall be concentrated on the sign and be prevented from causing a glare on or striking the street or nearby property, or the reflector shall be provided with proper glass lenses concentrating the illumination upon the area of the sign so as to prevent glare on the street or nearby property.
(D) Flashing signs and devices. Flashing signs and devices shall be prohibited.
(E) Exposed neon tubing and exposed light bulbs shall be prohibited. Neon tubing used for internal illumination shall be concealed behind translucent covering.
(Ord. 2010-O-1, passed 1-5-10; Am. Ord. 2017-1, passed 1-17-17)