A. Maximum Sign Area: Each business location (see definition of "business") shall be allowed sign area of thirty (30) square feet for all signs combined (i.e., commercial signs, freestanding signs, individual business signs, hanging panels, permanent window signs, illuminated, neon, awning signs, marquee signs). Exempt, convenience, temporary, special event, primary and secondary multiple use facility identification signs and temporary window signs shall not be included in this limitation. The following are restrictions on the composition of sign area:
1. For interior lit signs which emit light through the background of the signs, the entire illumination area of the sign shall be included in the maximum sign area limitation of this subsection A and subsection E1 of this section. Not more than two (2) signs are permitted per business and the area of these signs shall be counted in the total allowable business signage area.
When interior lit signs which emit light through the background of the signs are used for a freestanding sign or part of a freestanding sign, the entire illumination area of the sign shall be included in the maximum sign area and background limitation of this subsection A and subsection E1 of this section.
2. The area of interior lit signs that emits light only through the sign copy (message portion) of the sign, and individual, precast or formed illuminated letters shall be determined by measuring the sign area.
B. Height Of Signs: No sign shall be attached to a building at a height above the third story unless the business which the sign advertises is located above the third story, in which case the sign may be on the same story as the business. In no event shall a sign be attached above the roofline. Freestanding signs shall not exceed eighteen feet (18') in height, however, increases in height may be allowed by the planning commission to compensate for topographical features of said sign's location. All canopy, awning and projecting signs shall allow a ground clearance of at least seven feet (7'). Projecting signs not to project more than six feet (6') from face of building, and may not project beyond the applicant's property.
C. Compatibility Of Signage: All signage displayed by a business from a single location, e.g., a single freestanding sign, shall be compatible in design, color and materials.
D. Freestanding Signs:
1. Site Requirements: All signs shall be located on the property of the person/business who owns the sign and which it advertises. The location may be at any point which offers the best line of vision, subject to provisions in subsections 6-2-5B7, B10, and B11 of this chapter.
2. Permitted Number Of Signs: A single activity, business or multiple use facility shall be permitted no more than one freestanding sign which meets the site requirements provided by subsection D1 of this section, provided, however, the planning commission may allow an increase in the number of freestanding signs (subject to the size limitations of subsections A and E1 of this section) where site or visibility considerations make such an increase appropriate.
3. Placement Of Signs: All new ground signs shall be placed in an appropriately landscaped planter or area. No freestanding sign may be placed in a location that will obstruct other legal conforming signs.
E. Multiple Use Facility:
1. Primary Multiple Use Facility Identification Signs: Each multiple use facility shall be permitted signage related to the entire multiple use facility:
a. Such signage may contain the name of the facility as well as the names of tenants therein. If a multiple use facility has two (2) or more separate entrances one additional primary multiple use facility identification sign will be permitted.
b. Primary multiple use facility identification sign area shall not exceed the following schedule:
Gross Square Footage Of Facility | Maximum Sign Area Of Primary Identification Sign (Includes Tenants Signage) | Sign Area Of Individual Businesses (Tenants) Within Primary Identification Sign |
1 - 20,000 | 40 square feet | 15 square feet |
20,000 - 40,000 | 80 square feet | 15 square feet |
40,000 - 60,000 | 120 square feet | 15 square feet |
60,000+ | 160 square feet | 15 square feet |
An individual business (tenant) shall be allowed up to thirty (30) square feet in the primary multiple use facility identification sign. Any square footage above the permitted fifteen (15) square feet shall be subtracted from the maximum sign area permitted in subsection A of this section.
c. "Secondary multiple use facility identification sign" (see definition herein) area shall not exceed thirty (30) square feet and shall be located at entrances for which primary identification is not provided.
2. Individual Business Signs In A Multiple Use Facility: Businesses or activities in multiple use facilities shall be allowed signage pursuant to subsection A of this section.
3. Sign Theme: In addition to the application procedures identified in subsection 6-2-4C of this chapter, the owner or the duly authorized agent of the multiple use facilities shall provide a plan which identifies the general sign theme for the facility and shall make this information available to all tenants in the facility.
4. Design Compatibility: All signs related to a multiple use facility shall provide a continuity of design to the aggregate, shall be proportioned to the building space allowed, and shall be compatible in design with each other.
Such continuity and proportion shall be subject to review by the planning commission. This subsection should not be construed as requiring all signs to be the same and individuality of business styles and objectives may be considered by the planning commission.
F. Hanging Panels: Freestanding signs and projecting signs with the exception of multiple use signs may include a maximum of two (2) additional hanging panels per freestanding or projecting sign. All hanging panels suspended from projecting signs shall clear grade by seven feet (7'). The maximum area of a freestanding sign or a projecting sign together with the hanging panels shall not exceed the maximum sign area as provided by subsection A of this section.
G. Marquee Signs: Marquee signs are subject to the maximum sign area as provided by subsection A of this section and are only permitted as a conditional use permit approved by the town of Winter Park planning commission and the town of Winter Park town council pursuant to section 6-2-15, "Conditional Use Permit", of this chapter.
H. Real Estate Signs: Refer to section 6-2-7-11 of this chapter.
I. Neon Signs:
1. Businesses are limited to fifteen (15) square feet of exterior neon signs, which is included within the maximum sign area, if only letters and numbers are displayed. However, the planning commission may vote to approve or disapprove an increase in the sign square footage up to thirty (30) square feet subject to the following criteria:
a. Signs shall comply and are subject to subsection 6-2-5D of this chapter.
b. Thirty percent (30%) of the sign copy area shall contain artistic sign copy that is either logos, symbols, figures or graphical elements.
c. Encouraged are neon signs with artistic merit which are visually interesting.
J. Allowable Increase In Area: The planning commission may allow an increase in the sign area up to one hundred percent (100%) in such instances where there are two (2) separate fronts not visible from one location or when the multiple use facility is accessible from two (2) or more streets. No more than thirty (30) square feet of sign copy per business may be visible on any building from any one location. This provision applies to all signs unless specifically excluded elsewhere in this chapter. (Ord. 440, Series of 2010)