(A) (1) It is the intent of these provisions to establish a comprehensive system for the regulation of all signs within the town.
(2) It is the purpose of these regulations to enhance the aesthetic nature of the town by eliminating visual clutter, while permitting effective communication by owners and occupants of property. In so doing, it is anticipated that these regulations will contribute to the economic stability of the town and its overall attractiveness to residents, visitors, and businesses.
(B) Specifically, the purposes of these regulations are to:
(1) Protect the general public health, safety and welfare of the town;
(2) Reduce possible traffic and safety hazards through reduced sign clutter, and elimination of unauthorized signs in the public right-of-way;
(3) Maximize public convenience through appropriate identification and directional signs;
(4) Minimize the visual and lighting impacts of business signs to adjacent residential neighborhoods;
(5) Encourage signs and graphics which are well designed, aesthetically pleasing and appropriate to their intended context;
(6) Ensure that permitted signs contribute to a high quality visual environment constituent with town community values;
(7) Protect and enhance the visual quality of designated scenic highways and other areas located within the scenic area overlay zone; and
(8) Enhance the economic value of the town.
(C) These sign regulations are adopted in the furtherance of the more general purposes set forth in § 156.002 of this code.
(Ord. 23, § 2.50.10, passed 3-19-1997; Am. Ord. 2003-109A, passed 10-8-2004; Am. Ord. 210-A, passed 12-10-2015)