As used in this article, certain terms are defined as follows.
ANIMATED SIGN. A sign with action or motion, flashing, color changes requiring electrical energy, electronic or manufactured sources of supply, but not including wind activated elements such as flags, banners or specialty items.
BILLBOARDS or ADVERTISING SIGNS. Signs which direct the motorist or pedestrian to a business establishment or call the attention of the motorist or pedestrian to a product, place or activity, that exists or occurs at locations other than the location upon which the sign is erected. A double faced sign (back-to-back) shall count as one sign.
BUSINESS IDENTIFICATION SIGN. Signs that are directly oriented to activities that occur at the same premises upon which the sign is erected.
DIRECTIONAL SIGN. A sign designed to guide or direct pedestrian or vehicular traffic. Such signs shall not exceed four feet in height, nor be more than 4 square feet in area. The business name or trademark may be placed on a directional sign, but the sign name or trademark may not exceed more than 50% of such sign. Such signs shall not be considered business identification signs.
GROUND SIGN. A sign supported vertically by one or more uprights placed in or on the ground.
PORTABLE SIGN. A sign used to advertise the products offered for sale on the premises where it is erected and is designed to be movable.
REVOLVING SIGN. A sign which revolves 360 degrees, but does not exceed eight rpm.
ROOF SIGN.
(1) A sign supported by a roof of a building. The highest point of a roof sign shall not exceed the building height limit for the district in which it is erected.
(2) Not more than one roof sign shall be permitted on a premises and the maximum area of a roof sign shall not exceed 200 square feet.
TEMPORARY SIGN. Flags, pennants, political signs, special promotional devices or displays intended to be erected for a limited period of time.
WALL SIGN. A sign attached to or a part of the wall of a structure.
POLITICAL SIGN. A sign advertising political parties or candidates for election.
SIGN. Any permanent or temporary structure or part thereof or any device attached, painted or represented directly or indirectly on a structure or other surface that displays or includes any letter, words insignia, flag or representation used as or which is in the nature of an advertisement, announcement, visual communication, direction or is designed to attract the eye or bring the subject to the attention of the public.
(Ord. 5745, approved 4-16-1998)