The character of development in the Highway District generally includes single use commercial buildings as well as multiple use shopping centers and strip retail facilities, mostly single story in height. The area contains a mix of tourist and local user businesses. The intent of regulating signs in this district is to recognize the needs of auto oriented business while taking care to avoid the clutter and confusion associated with linear highway development.
A. Lighting: Lighting of signs shall be designed to comply with the following standards:
1. All lighting shall be designed, located, shielded and directed to prevent misdirected or excessive artificial light and to maximize energy efficiency. Lighting shall have adequate shielding or screening so that it does not cast glare or direct light from artificial illumination upon any adjacent public right-of-way, surrounding property, residential property or motorist's vision. Downward directed lighting is encouraged.
2. Internally illuminated individual letters and internally illuminated signs are prohibited. Wood signs and signs made of natural materials that are externally lit are encouraged.
3. Use of neon and/or other lighting arranged around a building, sign or other structure for the purpose of attracting attention is prohibited.
4. Because nighttime light pollution is a growing problem, reduction or turning off sign lighting during nonoperating hours is encouraged.
B. Sign Regulations In The Highway District: The following special provisions apply to signs in the Highway District.
1. Freestanding And Ground Mounted Signs: Every business or developed site within the Highway District is allowed one freestanding or ground mounted sign that does not exceed ten feet (10') in height. For lots that have less than one hundred fifty feet (150') of property frontage, one freestanding sign is allowed. For lots that have between one hundred fifty one feet (151') and three hundred feet (300') of property frontage, two (2) freestanding signs are allowed. For lots that have between three hundred one feet (301') and four hundred fifty feet (450') of property frontage, three (3) freestanding signs are allowed. Additional signs shall not exceed the maximum square footage that is allowed in the district. All freestanding or ground mounted signs must have landscaping around the base. A maximum of seventy five (75) square feet per sign is allowed for each developed site utilizing a freestanding or ground mounted sign.
The edge of any freestanding sign nearest the property line shall be set back a minimum of five feet (5') from the property line.
2. Incidental Signs: Nonilluminated directional signs not exceeding two (2) square feet may be placed at the entrance to a business and do not count against the allowable square footage.
3. Display Of Street Numbers: Each business will include the street numbers on the face of the building or sign. The numbers will be visible for easy identification of the property. Street numbers do not count against the allowable sign allowance when computing square footage where the number is incorporated on the sign.
4. Building Mounted Signs: A maximum of three (3) building signs are allowed in the Highway District on developed sites with a single business 1 .
a. Single Tenant Sites: The allowable sign area for a single tenant building shall be one-half (0.5) square foot per linear foot of building frontage.
b. Multiple Tenant Sites: The allowable sign area for multi- tenant sites shall be calculated on the basis of six-tenths (0.6) square foot per linear foot of building frontage.
5. Projecting Signs: One projecting sign is permitted per business and cannot exceed twenty four (24) square feet per face; awning/canopy signs, painted wall signs and flush mounted building signs may be used in conjunction with a projecting sign provided the total square footage does not exceed that which is allowed.
6. Multiple Businesses And Buildings Less Than One Hundred Thousand Square Feet: A master sign plan is required for all multiuse buildings and commercial developments containing more than one tenant and/or building. The master sign plan must be approved prior to issuance of a building permit for any new building, additions or renovations. The master sign plan shall run with the multiuse building or commercial center and not with the individual tenants.
a. Each tenant is allowed one building mounted sign. The allowable sign area is calculated on the basis of six-tenths (0.6) square foot per linear foot of building frontage.
b. Developed sites with two (2) or more tenants and/or buildings receive a base sign allowance of sixty five (65) square feet plus an additional ten (10) square feet per tenant on a freestanding sign or signs. Where more than one freestanding sign is allowed on a single business property, the combined square footage cannot exceed the total allowable square footage for the site.
7. Multiple Businesses And Buildings Greater Than One Hundred Thousand Square Feet: A master sign plan is required for all multiuse buildings and commercial developments containing more than one tenant and/or building. The plan shall be negotiated on a project basis with each individual complex.
For any development to be vested under this provision, the owner or agent needs to present the master sign plan to the review bodies within one year of adoption of this title. Failure to meet the one year time frame would mean that any nonconforming signage would fall under the provisions found in subsection 11-5-7D of this chapter.
8. Alley Entrance And Signs: Signs located on rear public entrances to individual businesses shall not exceed six (6) square feet in area, eight feet (8') in height and will be flush mounted to the wall. Business establishments accessible only from an alleyway are permitted one sign flush mounted on the building that does not exceed sixteen (16) square feet in area and eight feet (8') in height in a location of closest proximity to the business on or off the premises.
9. Neon Advertising Window Signs: Beer signs, open signs, etc., located within the windows for view by the outside traffic are limited to four (4) signs per business with a maximum size of three (3) square feet per sign.
10. Through Lots: The property shall have a "main" frontage, per the definition in section 11-9-2 of this title, with the other being the "secondary" frontage. The property is permitted a freestanding or ground mounted sign on the main frontage. A second freestanding or ground mounted sign is permitted on the "secondary" frontage that is seventy five percent (75%) of the sign size permitted on the main frontage. (Ord. 19-03, 2-4-2019)
Notes
| 1 | 1. See section 11-8-1, appendix G of this title. |