The purpose of this chapter is to provide a comprehensive system of reasonable, effective, consistent, content-neutral and nondiscriminatory sign standards. It is also the purpose to create sign districts whose requirements meet the identification and information needs of all land uses and to encourage good design, reflecting the special character of each sign district. A basic tenet in adopting and applying these regulations is that unrestricted signs do not benefit either the private business owner or the community at large. (Ord. 19-03, 2-4-2019)