§ 153.437  MESSAGE SUBSTITUTION.
   (A)   The owner of any sign that is otherwise allowed by this chapter may substitute noncommercial copy or message in lieu of any other commercial or noncommercial sign copy or message without additional approval or permitting subject to the operational standards set forth in this chapter.
   (B)   The purpose of this provision is to prevent any inadvertent favoring of commercial speech or message over noncommercial speech or message.
(Ord. passed 10-11-1963)