(a) The total area of all signs erected on a single property to advertise a specific business or activity, including freestanding and building signs, shall not exceed an area of two (2) square feet for each linear foot of building frontage of the principal structure, measured along the street or off-street parking area, whichever is greater, that provides the principal access for the use.
(b) Directional signs that do not exceed two (2) square feet in sign area and are limited to such texts as Office, Entrance, Exit. “Parking” and “No Parking” shall be excluded from the limitation on the total area of signs permitted.
(c) No freestanding sign shall be more than five (5) feet in height, measured from the highest level of natural ground immediately beneath the sign to the highest point of the sign or the supporting structure thereof. The Planning and Zoning Commission shall establish the setback for freestanding signs to ensure that such signs do not obstruct the view of motorists or create a nuisance to adjacent properties.
(d) Business identification signs attached to windows and/or doors on the interior of a building and which are visible from the public right of way shall be excluded from the calculations to determine the maximum allowable sign area on a property specified in subsection (a) hereof, provided that such window or door signs do not exceed thirty percent (30%) of the total surface area of the windows and/or doors on the facade of the building to which said signs are attached. If such signs exceed the thirty percent (30%) limit, they shall be counted in determining the total area of all signs permitted on a property. (See subsection (a) hereof.)
(e) Signs attached to the windows and/or doors of business establishments to advertise the temporary sale of a product or commercial service and which do not identify the name of the business shall be excluded in determining the total area of all signs permitted on a property. (See subsection (a) hereof.) No business shall be permitted to display more than two (2) such temporary advertising signs at any time.
(f) Billboard/Off Premise Sign. Sign displaying changeable or permanent advertising copy which pertains to a business/service not principally located or sold on the premises upon which said sign is located. “Back to back billboard” is a structure with two (2) parallel and directly opposite directions located no more than three (3) feet apart. A "ground billboard" is a billboard supported by one (1) or more uprights upon the ground with or without braces and not attached to a building or structure.
(g) No sign shall be placed in a public right of way, except for those properties within the Target Area Limits of the Downtown Revitalization Plan. The target Area is defined as Main Street with West boundary ending at the railroad viaduct and the East boundary ending at Heath Street.
(h) Sandwich/Sidewalk Sign. A moveable sign not secured or attached to the ground or surface upon which it is located. Signs must conform to the following:
(1) A maximum sign height shall be five (5) feet.
(2) A maximum width shall be two (2) feet.
(3) A minimum clear sidewalk of five (5) feet shall be maintained.
(4) A minimum of eighteen (18) inches from the curb.
(5) Signs must be removed after business hours.
(6) No other portable signs are permitted.
(7) One (1) sign per business.
(Ord. 22-089. Passed 12-5-22.)