In addition to ensuring compliance with the numerical standards of these regulations, when reviewing an application the Planning and Zoning Commission and the Architectural Board of Review shall consider the following:
(a) The lettering shall be large enough to be easily read but not overly large or out of scale with the building or site.
(b) The sign should be consolidated into a minimum number of elements.
(c) The ratio between the message and the background shall permit easy recognition of the message.
(d) The sign shall complement the building and adjacent buildings by being designed and placed to enhance the architecture of the building.
(e) The proposed signs are of an appropriate size, scale, and design in relationship with the principal building, site, and surroundings.
(Ord. 2011-13. Passed 7-9-12.)