(A) Intent. The low- and moderate-income housing units shall be aggressively marketed so as to attract potential purchasers and/or renters of all majority and minority groups, regardless of age, race, sex, religion or number of children, residing or working within the housing region, including the counties of Camden and Burlington.
(B) Outreach.
(1) The availability of low- and moderate-income units in any development shall be advertised beginning at least three months prior to the expected issuance of a certificate of occupancy for any of the low- and moderate-income housing. Thereafter, such advertising shall occur on an as- needed basis throughout the period of the deed restriction with a frequency sufficient to maintain a waiting list of at least five income-eligible households for each low- and moderate-income unit that has been constructed.
(2) The primary advertising shall take the form of weekly press releases and paid block advertisements in at least the following newspapers: the Courier-Post, The Journal and the Burlington County Times.
(3) Additionally, monthly advertising circulars shall be sent to each of the following agencies for publication in their journals and for circulation among their members: the Camden County Board of Realtors and the Burlington County Board of Realtors.
(4) Monthly informational circulars shall also be sent to the heads of each of the following agencies in the counties of Camden and Burlington: the County Department of Human Services; the County Rental Assistance Office (local office of the Department of Community Affairs); the County Office on Aging; the County Housing Agency or Authority, if applicable; and the County Library (main branches).
(C) Content. Each advertisement or circular shall provide at least the following information:
(1) The name and address of the project.
(2) The number of units, including the number of sales and/or rental units.
(3) The description (number of bedrooms, and the like) and prices of sales and/or rental units.
(4) The approximate starting date for initial occupancy.
(5) The name, physical address, telephone numbers and office hours of the rental manager and/or sales agent.
(D) Applications. Application forms for prequalification for the low- and moderate-income units shall be available, as a minimum, in each of the following locations: the Township Municipal Building (Clerk's Office), the Camden County Library (Voorhees) and the developer's sales or rental office(s).
(E) Costs. The cost of the affirmative marketing plan shall be covered by a housing administration fee charged to the developer at the time of initial occupancy of an affordable unit or to the owner or seller at the time of re-rental or resale of an affordable unit. The housing administration fee shall be payable to the township.
(F) Responsibility. It shall be the responsibility of the Housing Administrator to oversee the administration of the affirmative marketing plan along with overseeing the actual sales and rentals of the low- and moderate-income units by the developer. The developer shall provide copies of all application and sales records concerning the low- and moderate-income housing units to the Housing Administrator and the Township Clerk for reporting purposes and to aid in future resales or rentals.
(G) Implementation.
(1) Households that apply for low- and moderate- income housing shall be screened for preliminary income eligibility by comparing their total income to the low- and moderate-income limits adopted by COAH. Applicants shall be notified as to their eligibility status.
(2) Having screened applicants for preliminary income eligibility, the municipal entity may analyze the income and household sizes of applicants to determine which applicants have the assets and/or income necessary to purchase or rent each available low- or moderate- income unit.
(3) The municipal entity shall interview each applicant and utilize the procedures outlined in N.J.A.C. 5:93-9.1 to: verify the applicant's income and household size; determine the applicant's asset availability; and review the applicant's credit history. Applicants shall be required to submit income verification for each household member 18 years or older. This process shall be utilized in establishing the final certified applicant group.
(4) The process described in divisions (A) through (C) may begin no sooner than one month after the advertising program outlined in N.J.A.C. 5:93-11.3 begins. Households shall be selected to proceed through the process described in divisions (A) through (C) through a method of random selection. Households shall be certified for low- and moderate- income units using the procedures outlined in N.J.A.C. 5:93-9.1. The process described in divisions (A) through (C) shall be continued until all the low- and moderate-income units are occupied.
(H) Monitoring. The Housing Administrator shall evaluate the results of the affirmative marketing activities undertaken in accordance with the affirmative marketing plan and file monitoring reports with the Council on Affordable Housing on or before August 30 of each year, with such reports to include:
(1) Monitoring forms approved by COAH, completed and signed.
(2) Copies of any press releases, brochures, flyers, print advertisements and application forms used in the affirmative marketing program.
(3) An evaluation of the income and demographic characteristics of each applicant for low- and moderate-income housing, as well as the occupants of the units.
(4) An evaluation of any necessary adjustments required to the affirmative marketing program.
('74 Code, § 131-98) (Ord. 15-1975, passed 8-11-75; Am. Ord. 369-1987, passed 7-27-87; Am. Ord. 699-94, passed 6-13-94; Am. Ord. 945-99, passed 9-13-99; Am. Ord. 43-04, passed 3-22-04; Am. Ord. 266-15, passed 5-11-15)