(a) “Advertising structure” means a sign which has a flat surface sign space upon which advertising may be posted, painted or affixed, and which is primarily designed for the rental or lease of such sign space for advertising not relating to the use of the property upon which the sign exists.
(1) Bulletins: Standard sizes are as follows:
14' H x 48' W
10' H x 40' W
10' 6" x 36' W
(2) Posters: Standard size is 12' x 3" H x 24' 6" W
(b) “Back-to-back sign” means an off-premise sign consisting of two sign facings oriented in opposite directions with not more than two faces per sign facing.
(c) “Billboard signs” is the common term for poster panels and bulletins.
(d) “Directional sign” means a sign erected for the convenience of the public, such as for directing traffic movement, parking, or identifying restrooms, public telephones, walkways and other similar features or facilities, and bearing no advertising message.
(e) “Doubled faced sign” means an off-premise sign with two adjacent faces oriented in the same direction and not more than 10 feet apart at the nearest point between the two faces.
(f) “Embellishment” means add-ons to the structure that extend beyond the standard structure area to command greater attention to the message. Can include letters, packages, 3-D elements.
(g) “Facing” means that portion of an off-premise sign upon which advertising is affixed or painted and visible in one direction at one time.
(h) “Official sign” means a sign erected by a governmental agency or its designee, setting forth information pursuant to law.
(i) “Off-premise outdoor advertising sign” means a sign, including the supporting sign structure, which is visible from a street or highway and advertises goods or services not located on the premises and/or property upon which the sign is located; also called a “billboard”. The following shall not be considered an off-premise sign for the purposes of this article:
(1) Directional or official signs authorized by law.
(2) Real estate signs.
(3) On-premise signs.
(j) “Real estate sign” means a sign which advertises the sale or lease of the property upon which the sign is located.
(k) “Roof mounted sign” means an off-premise sign attached to the roof of a building.
(l) “V type sign” means an off-premise sign structure which consists of multiple sign facings placed at angles to each other, oriented in different directions and not exceeding 10 degrees apart at the nearest point to each other from center line of structure. Not to exceed 20 degrees at furthest point. See Attachment A.
(m) “Wall sign” means an off-premise sign attached to the wall of a building or structure. (Ord. 0-2-02. Passed 2-28-02.)