(a) This article establishes the regulations for the continuing use of outdoor advertising in order to encourage an attractive environment for businesses, inform and direct the general public, protect and enhance the physical appearance of the community, ensure public safety along streets and highways, and provide business with a format for advertising the goods and services made available by the business community.
(b) Outdoor advertising is a traditional and legitimate advertising medium involving the lawful use of private property.
(c) Outdoor advertising should be regulated to provide for safe structures, to be properly located so as to meet uniform standards for construction and maintenance, and to be maintained to conform to a neat and pleasant community appearance.
(d) In support of the previous statements and in order to assure the compatibility of off- premise (billboard) signs with surrounding land usage, to enhance the economy of the City, to protect the public interest in streets and highways, to promote and maintain the safety and general welfare of persons and their property in the vicinity of outdoor advertising structures, to allow property owners the opportunity to sell or lease their properties for outdoor advertising uses, and to provide and protect tax revenues by promoting the reasonable, orderly and effective display of outdoor advertising, it is deemed to be in the public interest to enact this article. (Ord. 0-2-02. Passed 2-28-02.)