11-1-2: PURPOSE:
   A.   General Purpose: These regulations are enacted for the purpose of promoting the health, safety, morals, and general welfare of the town of Vail and to promote the coordinated and harmonious design and placement of signs in the town in a manner that will conserve and enhance its natural environment and its established character as a resort and residential community of the highest quality.
   B.   Specific Purpose: These regulations are intended to achieve the following specific purposes:
      1.   To describe and enable the fair and consistent enforcement of signs in the town of Vail.
      2.   To encourage the establishment of well designed, creative signs that enhance the unique character of Vail's village atmosphere.
      3.   To preserve a successful and high quality business environment that is aided by signs that identify, direct, and inform.
      4.   To aid in providing for the growth of an orderly, safe, beautiful, and viable community. (Ord. 29(2005) § 2: Ord. 19(2003) § 1)