The purpose and intent of this Code shall be to regulate the number, size and design of signs so that signs will not by reason, number, size, location, construction or manner of display endanger the public health, safety, welfare or morals; confuse, mislead, obstruct vision necessary for traffic safety or over-attract motorists’ attention from hazards of the road and traffic; or be detrimental to property values and aesthetics of the community.
(Title VII, Ch. 17, § 1.2)