(a) Every sign shall have good scale and proportion in its design and in its visual relationship to buildings and surroundings.
(b) Every sign shall be designed as an integral architectural element of the building and site to which it principally relates.
(c) The colors, materials and lighting of every sign shall be restrained and harmonious with the building and site to which it principally relates.
(d) The number of graphic elements on a sign shall be held to the minimum needed to convey the sign’s major message and shall be composed in proportion to the area of the sign face.
(e) Each sign shall be compatible with signs on adjoining premises and shall not compete for attention.
(f) Identification signs of a prototype design and corporation logos shall conform to the criteria for all other signs.
(Ord. 87-18. Passed 3-16-1987.)