§ 10.188.030   Definitions.
   For the purpose of this chapter, the following definitions shall apply unless the context clearly indicates or requires a different meaning.
   ACCESSORY SIGN. A sign that serves a directional or information need.
   BALLOON or BLIMP. An airtight bag, possibly rigid or semi-rigid, which will rise and float above the earth when filled with hot air or gas.
   BUILDING FACE. The exterior surface of any building, regardless of frontage.
   BUILDING FRONTAGE. The building elevations facing a street, plaza or mall. Where the building contains multiple uses, it shall be linear frontage of that portion of the building between the occupancy separation walls.
   BULLETIN BOARD. A permanently constructed sign containing a surface area that may have interchangeable letters, words or numerals displaying the name of the institution, events conducted upon and/or services offered upon the premises.
   CANOPY SIGN. A sign mounted or painted on a canopy.
   DIRECTIONAL SIGN. A sign directing pedestrians or vehicles to specific on-site locations, such as parking spaces, special drive-up or walk-up services, and public restrooms.
   FREESTANDING SIGN. A sign not attached to a building that is constructed upon, or affixed to, the ground by means of columns, poles, or similar structural components.
   FREEWAY SIGN. A freestanding sign designed to be viewed from vehicles traveling State Route 99 and located within 300 feet of State Route 99.
   HEIGHT OF SIGN. The distance from the curb grade at the base of the sign to the top of its highest element.
   ILLUMINATED SIGN. A sign in which a source of light is used in order to make the message readable. This shall include internally and externally lighted signs and reflectorized, glowing or radiating signs.
   INSTITUTION. All governmental, religious and charitable organizations.
   LEGAL, NON-CONFORMING SIGN. A sign which existed as a legal sign prior to the effective date of this title which is in conflict with the provisions of this chapter and continues to advertise a bona fide business.
   MEMORIAL SIGNS OR TABLETS. Signs or tablets displaying the names of buildings and dates of erection when cut into masonry surfaces or constructed of bronze or other incombustible materials mounted on a solid base or one or more uprights.
   MONUMENT SIGN. A sign generally located flush with the ground or upon a base but otherwise having a clearance from the ground of not more than 2 feet and supported by a solid base or one or more uprights.
   MURAL. A permanent picture painted directly on an exterior wall or on panels to exterior walls.
   MURAL PROJECT PERMIT. A permit issued by the City of Tulare to a private party authorizing the painting of a mural within the City of Tulare.
   OFF-PREMISE SIGN. A sign located on a site other than the same site as the business or entity being advertised.
   PITCH or PEAK. The highest point as in the highest point of a roof.
   PRIMARY SIGN. A sign that carries the identification of the business name, a primary product or service.
   PROHIBITED NON-CONFORMING SIGN. A sign which existed as a legal sign prior to the effective date of this title which is in conflict with the provisions of this chapter but no longer advertises a bona fide business which is in conflict with the provisions of this chapter.
   PROJECTING SIGN. A sign attached to, and projecting from, the face of, or above, or upon, the roof of a building, structure, canopy or marquee.
   ROOF SIGN. A sign erected upon a roof, or parapet wall of a building, and which is wholly or partially supported by the building.
   SANDWICH BOARD SIGN. A sign consisting of two boards connected at one edge typically with hinges, that is placed on the ground, where the boards are used to display a message.
   SIGN. Any medium, including its structure and component parts, which is used, or intended to be used, to attract attention to the subject matter for advertising purposes and shall include any announcement, declaration, demonstration, display, illustration, insignia, surface or space when erected, painted or maintained in view of the general public for identification, advertisement or the promotion of the interests of any person.
   SIGN AREA. The total surface space within a single continuous rectilinear perimeter containing words, letters, figures or symbols, together with any frame, material or color forming an integral part of the display, but excluding support structures, the face of a building, and incidental parts not drawing attention to the subject matter.
   SIGN STRUCTURE. A structure which supports a sign.
   TEMPORARY SIGN. A sign constructed of expendable material such as paper, plastic, cloth, or wood intended to be displayed for a short period of time. Pennants, banners and similar devices are also included in this category.
   TIME AND TEMPERATURE SIGN. A sign which displays the current time or outdoor temperature, or both, and which does not display any commercial advertising or identification.
   TIP. Tulare Improvement Program.
   TIP AREA B. An area bordered by the mid-block between “H” Street and “I” Street on the west, property fronting on the north side of Cross Avenue to the north,”O” Street on the east and Martin Luther King Jr. Avenue to the south.
   UNDER CANOPY SIGN. An identification sign attached to the underside of a canopy or marquee, protruding over public or private sidewalks or rights-of-way.
   WALL SIGN. A sign which is attached directly to, and parallel with, the building face or painted upon the wall, awning or marquee of a building or structural part thereof.
   WINDOW SIGN. A sign painted, printed, attached, glued or otherwise affixed to a window.
(1995 Code, § 10.188.030) (Ord. 00-1854, passed - -2000)