(A) Signs have an obvious impact on the character and quality of the city. As a prominent part of the scenery, they attract or repel the viewing public, affect the safety of vehicular traffic, and sets the tone of the neighborhood.
(B) The objectives of this chapter include the following.
(C) Signs have an obvious impact on the character and quality of the city. As a prominent part of the scenery, they attract or repel the viewing public, affect the safety of vehicular traffic, and sets the tone of the neighborhood. The objectives of this chapter include the following:
(1) To locate and design signage to identify the general nature of an establishment or to direct attention to a project, activity, place, person, organization or enterprise;
(2) To avoid visual blight which subjects Tulare residents to excessive competition for their visual attention. As appropriate identification devices, signs must harmonize with the building, the neighborhood, and other signs in the area;
(3) To encourage the installation of signs that improve the appearance of the building and the neighborhood and to enhance the economic effectiveness of signs;
(4) To safeguard life, health, property and public welfare by regulating the size, height, structural design, quality of materials, construction location, electrification, illumination and maintenance of all types of signs and sign structures; and
(5) To provide objective criteria by which a sign can conform to the above intentions of suitability and safety.
(1995 Code, § 10.188.020) (Ord. 00-1854, passed - -2000)