(a) No taxicab covered by the terms of this chapter shall be licensed whose color scheme, or the name, monogram or insignia used thereon is in conflict with or, in the opinion of the Chief of Police, imitates a color scheme, monogram, name or insignia used by any other person, firm or corporation operating a taxicab or taxicabs, in such manner as to be misleading or tending to deceive or defraud the public. If, after a license has been issued to a taxicab hereunder, the color scheme, name, monogram or insignia thereof is changed so as to be in conflict or, in the opinion of the Chief of Police, imitates any color scheme, monogram, name or insignia used by any other person, firm or corporation operating a taxicab or taxicabs, in such manner as to be misleading or attempting to deceive or defraud the public, the license of that taxicab or taxicabs shall be revoked.
(b) The full name of the monogram or insignia of the owner of each taxicab shall be conspicuously displayed on each side of each taxicab, on the outside of either the front or rear doors, or both, in letters at least two inches high, or in the case of a monogram or insignia, not less than eight inches high.
(c) Within thirty days after a request by the Chief of Police, the operator shall present a photograph in color of the color scheme, monogram or insignia of the operator which photograph shall be delivered to the Division of Police.
(1987 Code 117.10)