(A) The sign regulations set forth in this subchapter are made in accordance with an overall plan and program for the public safety, preservation of property values, and the general welfare of the village. The enaction of these sign regulations will establish reasonable standards for commercial and other advertising through the use of signs in order to maintain and encourage business activity, and to avoid uncontrolled proliferation of signs. These are also intended to aid in traffic control and traffic safety; preserve and protect property values; lessen congestion of land and air space; provide against undue concentrations of signs which distract and endanger traffic safety and traffic flow; recognize the rights of the public in roads, streets, and highways; and to preserve the character of the village through a community plan that provides for a pleasant, healthful, spacious, clean, and well-balanced community.
(B) These sign regulations distinguish between on-premise and off-premise business signs. The restriction of off-premise business signs will significantly aid in the realization of the goals and purposes recited above.
(C) These sign regulations specifically distinguish between outdoor advertising sign structures and signs based on the specific finding that such structures are and have been and continue to be utilized for announcements of both a commercial and noncommercial nature, have been a traditional and lawful use of land in the village, and are a unique communication medium involving nationally standardized signs, which are generally made available to the public. At the same time, the regulations recognize that a limitation upon the size, number, and spacing of such structures is consistent with and will further the goals expressed in this subchapter.
(Ord. 2020-O-3, passed 2-18-2020)