(a) Purpose. The Marina District is a master planned, mixed use community that evokes a sense of style, charm and old world quality with signature development attention inherent in every detail of the architecture and landscaping. Sign and graphics have a strong visual impact on the character and quality of the community and their suitability or appropriateness helps to set the tone of this development. It is the intent of the Comprehensive Sign Plan to protect and enhance the Marina District's character through the provision of appropriate and aesthetic signage.
The purpose of the Comprehensive Sign Plan is to encourage signs which are integrated with and harmonious to the buildings and sites which they occupy, to eliminate excessive and confusing sign displays, to preserve and improve the appearance of the Marina District as a place in which to live, to work, to play and to announce a unique destination.
Further, this Comprehensive Sign Plan encourages creative and innovative approaches to quality signing; signs that are compatible, complimentary and/or appropriately contrasting with the architectural building style, characteristics and scale of the site and adjacent sites to which they are associated. The Comprehensive Sign Plan ensures that commercial signs are designed for the purpose of identifying a business, directing traffic, and informing patrons in an attractive and functional manner.
(Ord. 273-07. Passed 5-1-07.)