§ 154.11(A)  PURPOSE
   Regulating the location, size, placement, and physical characteristics of signs is necessary to enable the public to locate goods, services, and facilities and to receive a wide variety of other messages, commercial and noncommercial, without difficulty and confusion, to encourage the general attractiveness of the community, to enhance public safety, and to protect property values. Accordingly, this section establishes regulations governing the display of signs that will:
   (1)   Promote and protect the public health, safety, comfort, morals, and convenience;
   (2)   Enhance the economy and the business and industry of the city by promoting the reasonable, orderly, and effective display of signs and thereby encourage increased communication with the public;
   (3)   Restrict signs and lights that will increase the probability of traffic congestion and accidents by distracting attention or obstructing vision;
   (4)   Reduce conflict among signs and light and between public and private information systems; and
   (5)   Promote signs that are compatible with their surroundings.
(Ord. 5-14, passed 3-17-2014)