(a) Every person owning and operating a taxicab who obtains a license from the City may adopt any trade name, design, color scheme or method of painting or lettering such taxicab as is approved by the Chief of Police. Such trade name, design, color scheme or method of painting or lettering shall include the following matter:
(1) A serial number assigned by the Chief of Police to each taxicab and painted on each side and on the rear of the taxicab.
(2) The name of the owner or the trade name under which he does business, painted on each side of the taxicab.
(b) Whenever the name of the owner or the trade name under which he does business does not include any one of the words "taxicab," or "taxi," or "cab," then the word "taxicab" shall be painted on each side of the taxicab immediately beneath such name.
(c) Whenever any person owning or operating taxicabs does not adopt and use an approved trade name, design, color scheme or method of painting and lettering as herebefore mentioned, then it shall be mandatory for such person to paint the following matter on his taxicabs:
(1) A frame panel no less than fifteen inches wide by twenty inches high, painted on each side of the taxicab, and enclosing on separate lines the name of the owner, the word "taxicab," and the serial body number assigned by the Chief of Police.
(2) The serial body number assigned to the taxicab by the Chief of Police, painted on the rear exterior of the taxicab.
(d) All mandatory lettering and wording, whether in a particular trade name, design, color scheme, method of painting or lettering, or otherwise, as herebefore provided, shall be at least three inches in height, and of such color as will contrast distinctly with the body color. The serial body numbers on the sides and rear shall be no less than four inches in height.
(Ord. 85-54. Passed 7-29-85.)