The following general limitations shall apply.
(A) Provisions of this subchapter regulating the location, placement, gross surface area, projection, height limitation, construction, and number of signs shall be subject to a further restriction by the applicable provisions of this chapter.
(B) Projects or buildings containing more than one store shall have an overall planned sign program.
(C) As a general rule, there shall be no more than three colors used on a sign and all signs advertising one business or use shall utilize the same colors. The background color, black and white are considered colors.
(D) Low profile, ground mounted signs less than eight feet high are encouraged.
(E) The name of the business shall be the dominant message on the sign.
(F) Registered or copyrighted logos or trademarks shall be allowed with a maximum of four colors.
(G) The following limitations shall apply in all business and industrial zones: not more than three signs as defined herein; provided, that the total sign area for all allowable signs, for each site or occupancy, shall not exceed two square feet of sign area for each lineal foot of street or occupancy frontage. Further, in no case shall the allowable sign area for each site or occupancy exceed 300 square feet. See divisions (H) and (I) below, for limitations on advertising signs or billboards and portable signs.
(H) The various limitations on advertising signs or billboards are set forth in § 154.098(D)(1).
(I) The various limitations on portable signs are set forth in § 154.098(D).
(Ord. passed - -1996)