(A) These sign regulations, including provisions to control the type, design, size, location, motion, illumination, replacement and maintenance thereof, are established to promote the public health, safety, and welfare, and to achieve, among others, the following purposes:
(1) Enhance and protect the physical appearance of the community;
(2) Promote and maintain visually attractive residential, business, and industrial districts by reducing visual clutter and preventing blight characterized by oversized, overcrowded, abandoned, obsolete, and/or dilapidated signs;
(3) Provide businesses, institutions and residents with an effective means of communication while balancing their rights to convey messages through signs with the right of the public to be protected against the unrestricted proliferation of signs;
(4) Eliminate potential hazards to motorists and pedestrians resulting from sign clutter and the erection of structures that obstruct sight distance at the intersection of streets, alleys, or driveways;
(5) Promote desirable developments and economic activity in accordance with the objectives of this zoning code;
(6) Prohibit all signs not expressly permitted by this Chapter; and
(7) Provide review procedures that enable the Village to evaluate the compliance of a sign with these standards as well as its appropriateness to a specific site or building, and its surroundings.
(B) No part of these standards shall be interpreted to infringe upon rights guaranteed by the First Amendment to the United States Constitution.
(Ord. 2023-03, passed 2-27-2023)