Signs identifying an office, retail business and service use shall be regulated by relating the total maximum area of all signs to the size of the building unit to which the signs are necessary.
(a) The maximum sign face area permitted for a building or use shall include all the surfaces of a single face sign or signs, and one surface of a double faced sign. The area of a sign shall be measured as the minimum area which can be enclosed by a square, rectangle, or triangle, or any combination thereof, the sides of which make contact with the extreme points or edges of the sign face, excluding the supporting structure if such does not form a part or the advertising portion of the sign.
(b) The “unit of building” or “building unit” refers to a space occupying a portion of the ground floor of a building, containing its own entrance and separated from other such spaces by a party wall or walls. Building unit width shall be the width of the unit as measured from party wall centerlines along the building frontage.
(c) Service entrances to a retail business and service use may be identified by a nameplate on the building not exceeding two square feet in single face sign area.
(Ord. 2005-94. Passed 7-25-05.)